The interesting story about the actual story of Telekung Siti Kahdijah

Posted by ZAAHARA .COM on

Welcome, readers to yet another piece on the widely popular Telekung Siti Khadijah. This time around we are going to look at the origin story of this immensely famous telekung. Hey, we have all heard the origin story of so many a tightly clad, spandex sporting superhero so how about we dip into the origins of a real life entrepreneurial success story this time around?

Let us now jump into a time machine and go all the way back…To a time before the whole Qu Puteh sensation.

A time before the infamous ‘Virgin Nasi Lemak’. A time when Puan Padzilah Enda Sulaiman (“Padzilah”) encountered some uncomfortable things about her then new telekung way back in the day.

According to Padzilah, her need to sew her very own telekung came from the time when she had bought a new set and after trying it on, found that there were many characteristics she was not fond of.

“The telekung didn’t fit right as the strings pulled at my head quite unpleasantly,” the entrepreneur said.

“It was tight and I was left with markings on my forehead.”

And thus, began Padzilah’s journey on a new business adventure. The problematic telekung she had spurred her on to breathe new life into telekung; the very first Siti Khadijah design! Armed with a new sewing machine and a new sewing assistant, Padzilah set about to create the first few Siti Khadijah telekungs.

She came up with a new innovative design for the chin area of the telekung and this was to ensure that the telekung fit every face shape and size imaginable. The materials used to make the first batch of telekungs were comfortable yet affordable, however, Padzilah was disappointed that her first batch didn’t sell quite as well as she’d hoped.

Her confidence in her products and the devastation she felt when her products weren’t successful led Padzilah to do even more research. Instead of giving up, she went on to discover a different way to sew telekungs. She worked hard at her craft, often times, staying up to burn the midnight oil.

A small part of her husband’s office became her little work station and Padzilah was always there trying to make her business work. Business began slowly and Padzilah also sought to sell her products online in the hopes of reaching out to more people.

It wasn’t until she made the decision to move to Bangi and opening an outlet in Shah Alam did her business finally take off and became the roaring rampaging success it is now.

Once an outlet was up in Shah Alam in 2012, Telekung Siti Khadijah truly was a brand that catapulted into the commotion we are so familiar with today. Obviously, it was a most strategic move to open up an outlet in Shah Alam seeing as majority of the Malay Muslims live there.

Of course, Padzilah has gone through many hurdles in life and starting up a business is of course truly difficult and trying but Padzilah persevered and ever gave up in her dream.

With only a capital of RM20, 000, Padzilah sewed a total of two hundred telekungs and strived to offer them to umrah and hajj traveling agencies only to be rejected. Padzilah went on to say that despite being rejected, she never gave up on her vision and continued to find a way to make her business survive.

She put her faith in Allah SWT, believing that everything happens for a reason and all is as Allah SWT wills it. Her business began booming the minute she used printed advertisements to spread the word on her products. Not soon after, people flocked to buy the first two hundred telekungs she had made.

Today, Telekung Siti Khadijah is not only known for the quality of its products but also for the success of one of our very own Muslimah. When we think of businessmen and wealthy people, often what strays into mind is some idiotic foreigner with their lame toupees and their obnoxious way of talking. Rarely do we think of our very own home grown Malay Muslimah who have managed to not only make themselves wealthy but also Islam wealthy.

There is over 50 employees working for Padzilah at her factory and these people are of the poor and single mothers who are in need of financial aid. This was one of her ways of giving back to the society and this proves that Padzilah is truly a kind and generous soul who isn’t just in it to win it. She wants others to win it too.

This is the end of our origin story and I certainly hope that fellow readers are able to take away some valuable life lessons from such a tale. It is indeed a story of inspiration, hard work and strength of character. Let us all strive for excellence so that not only do we succeed individually but also Islam succeeds as well.


Article is written by: 

Nur Jalilah Binti Abdul Aziz, freelance writer of this blog at Zaahara. Interests include blog writing, academic writing and creative writing.

-Photos are taken from google images

© 2016 Zaahara Ventures Sdn. Bhd.

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