About Zaahara: Where Faith Moves With You

Welcome to Zaahara — where spirituality meets motion.

We are a Malaysian-born brand on a global mission to make prayer easier, cleaner, and more beautiful for Muslims on the move.

Whether you’re at an airport, hiking a mountain, commuting to work, or performing Umrah — Zaahara exists so you never have to compromise your solat.


Our Journey: From Bulky to Beautiful — The Engineering of Compact Prayerwear

Zaahara was founded in 2015 by Erina Ellias, an engineer-turned-entrepreneur who saw a clear gap during a trip to Indonesia in 2012: traditional telekungs were too bulky, impractical, and hard to carry — especially when travelling.

With an engineer’s mindset and a mother’s heart, Erina transformed frustration into innovation. She began by selling imported telekungs, but soon designed Zaahara’s first original product — a lightweight, easy-to-pack prayerwear that made solat accessible anywhere. She engineered bulk into portability, and discomfort into ease.

Her breakthrough design became known as Marisa On-The-Go — a compact prayerwear set that has now traveled across the globe and performed solat at 30,000 feet in the air and even on the slopes of Everest. Marisa OTG is not just a product — it’s a movement of portable spirituality.

From one woman’s mission, Zaahara has grown into a trusted name in prayerwear and portable sejadahs — loved by over 30,000 Muslims worldwide and found in airports, Umrah kits, vending machines, hotels, and global CSR packs.


What We Believe

Zaahara is more than just a brand. It’s a purpose-driven movement.

We believe:

  • Solat should be accessible, clean, and dignified — anytime, anywhere.

  • Prayerwear should match the rhythm of modern Muslim life

  • Islamic gifting should be thoughtful, minimal, and purposeful

  • A telekung is not just an outfit. It’s a vessel for serenity, surrender, and sacred connection.


Why Muslims Around the World Choose Zaahara

✓ Lightweight, minimalist design for daily and travel use
✓ Marisa OTG: compact prayerwear trusted in planes, mountains & city streets
✓ Roll-up prayer mats for outdoor lovers, commuters & emergency solat
✓ Used by Umrah agencies, Tabung Haji, and NGOs for gifting & CSR
✓ Elegant, neutral styles loved by modern women and men alike
✓ Available in Malaysia, Singapore and New Zealand — and expanding across Africa


Our Impact So Far


The Future of Zaahara: Portable Prayerwear for a Moving Ummah

Our next chapter is rooted in global expansion:

Be Part of the Zaahara Ummah

Every item we create is crafted with niyyah, elegance, and travel-friendly practicality. Join our mission to make solat easier, cleaner, and more intentional — wherever life takes you.

Shop. Share. Partner. Pray.

✨ Zaahara: Portable Prayerwear for Muslims On The Go.